Wild About Blue
Our new men’s fragrance Wildblue is seriously cool (and hot) for summer. To celebrate the launch of the refreshing marine–inspired scent, Banana Republic Creative Director Simon Kneen and perfumer Jean Claude Delville of Drom co-hosted a fabulous launch party at The Standard East Village in NYC.
To find out more about Wildblue, we chatted up merchandise manager JoEllen D. Check out the Q+A below along with photos from the event.
BR: How would you describe the scent of Wildblue?
JoEllen: Wildblue is fresh and spicy, with hints of marine notes.
Banana Republic: What is the inspiration for the scent? Main notes?
JoEllen: We worked with Jean-Claude Delville of Drom fragrances to develop Wildblue. (He also created our iconic Classic scent.) In creating Wildblue, Jean-Claude was inspired by spending time under the bountiful skies near the Sea of Cortez, which he describes as “an unexpected moment of beauty and escape.” The fragrance itself evokes Jean-Claude’s inspiration, including a blend of fresh desert air accord, rich sage, driftwood and masculine dewy-green vetiver.
